We like making commerce better

We've been doing it for a long time. All three co-founders are former Shopify employees with a combined 15 years working there in the early days of Shopify's growth.

We've built immensely popular premium themes, built internal Shopify apps, and supported tens of thousands of merchants along the way.

Now we're turned our attention to building world-class apps for specific pain points.

We want to make your life easier by giving you more powerful tools for your business.

Paul Pritchard

Sets the direction of the ship with product vision.

Previously CEO of Archetype Themes and design lead at Shopify, Paul knows how to give merchants the most powerful ecommerce solutions.


Ryan Macdonald

Full-stack developer building the ship with a deep expertise across the entire Shopify ecosystem.

Ryan started at Shopify supporting Plus merchants and quickly rose to technical lead working directly with Shopify's leadership team on special projects.


Carson Shold

Keeps the ship sailing with partnerships and operations.

Previously CTO at Archetype Themes, Carson developed many free Shopify themes and four of the most popular premium themes Shopify has ever seen.


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What to say hi? Get in touch here